Augment your eLearning like a hamburger

3 years ago McDonald's Australia restaurants introduced a fun little phone app that augmented a little eLearning experience that informed customers about their purchase. A little interactive and 3d infomercial appeared when the phones camera was aimed at the box. It resulted in a cute little eLearning session for the customer that they could take home and show their family etc. Imagine if this were an app that had a huge database of learning that when aimed at any object could augment a story about it too. Suddenly the classroom would be a place of fun and learning.

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